A Content Writer is a creative professional who is responsible for ideating and creating the appealing and relevant content for Website, Company’s Bio, Blogs, Social Media Posts, Product/Services Description and Landing Pages in order to expand the digital footprint and drive more value through content. Their job is to make sure that content is relevant and updated enough to generate consumers’ interest; answer every possible query and convert the leads. The position of a Content Writer demands strong research skills and high-level creativity blended with a clear understanding of how search engines work and what people search for when they visit specific websites.