
Experience the process of curating, controlling media messages from experts
Get a head start on your career in public relations by learning from media industry leaders

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Cohort experience certificate

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The roles and responsibilities of a PR & Media Officer
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Creating publicity campaigns and strategies. Monitoring media coverage
Organizing and participating in promotional events such as press conferences, open days, exhibitions, tours, etc
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Educating clients about current PR campaigns and new promotional opportunities
Learn It Do It plan to make you a job ready PR & Media Officer
What will you learn in this cohort? Let s have a closer look

Level : Preliminary
It consists of :
In depth look at the following basic topics of PR, Media and their creative applications
Hands-on application
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Developing PR strategies that meet the needs of real clients.
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Preparation of press releases, keynotes, and promotional materials.
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Dealing with media and other inquiries.

Level : Intermediate
It consists of :
In depth look at the intermediate topics of PR, Media and their creative applications
Hands-on application
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Methods for measuring media coverage.
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Commissioning and conducting market research.
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Commissioning and conducting market research.

Level : Advanced
It consists of :
In depth look at some more advanced topics in PR, Media and their creative applications
Hands-on application
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Commissioning and conducting market research.
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Maintaining contact with clients, management personnel, and reporters in regards to budgets, timeframes, and goals.
Who is this cohort for?
Check if this cohort matches your interests

Any student with a (10+2) or bachelor s degree seeking a career in PR & Media can apply.

Junior officers who want to keep up with industry standards and brush up on their skills.

Technical media professionals who want to take advantage of data analytics to grow in their career.

Marketing coordinators and Copywriters looking to make the transition to Business Strategy industry.
Career opportunities in PR & Media
Explore upmarket career opportunities in PR & Media after completing the cohort
Most companies need a PR professional. You can start a career in any niche, whether it s technology, sports, food chains, or media. You can climb higher if you are good at communicating with people.
Upon completion of the cohort, you will be prepared for diverse media roles, such as public affairs specialist, community relations coordinator, and social media strategist.
More than 5000 companies are recruiting for PR & Media positions

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Gaining confidence through practical assignments that are market-relevant & latest technology-driven
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Getting hands-on training, guidance & feedback from the real industry PROs
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Improved communication skills & work ethic by working in a team
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Networking & career opportunities in the community
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Regularly conducted free webinars to address all career-related issues
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Having trouble maintaining multiple channels of communication
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Not able to gain access to media outlets
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Unable to measure the impact of social media
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Not able to keep budgets in check
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No influence over people

Join LIDI and become the industry efficient PR & Media officer you were meant to be
Experience the ins and outs of the industry in real-time
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Method that is relevant to industry
Data-driven approaches to solving real-time business problems
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Mentorship and guidance
Full support in the execution of projects from start to finish by industry leaders & subject matter experts
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Hands on commercial experience
Work on real tasks that professionals do on a daily basis as a part of their job
Chances to network
Join a growing community of budding but talented peers led by alumni and experts and become a team player
Our cohort is based on four fundamental principles
What makes this cohort different? Find out yourself