Develop your marketing expertise by directing learning from experts in the field
Experience firsthand industry standard projects to improve your marketing skills in data analysis and creative problem-solving
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Unlimited hours of Experience
Cohort experience certificate
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The roles and responsibilities of a Digital Marketer
A digital marketing executive markets a brand and engages with consumers via the internet
It is their responsibility to oversee the digital marketing team and to develop an effective digital marketing strategy
A Digital Marketing Executive with a creative mind who is passionate, creative and flexible is a great addition to any business. They should be capable of leading the team
Learn It Do It plan to make you a skilled Digital Marketer
What will you learn in this cohort? Let s have a closer look
Level : Introduction
It consists of :
In-depth look at the following basic topics of content writing and their creative applications
Advertising through search and display
Using SEO to improve search rankings
Managing Page Rank/Authority of a Website
On Page SEO and Off Page SEO
Working on SEO Tools
Level : Intermediate
It consists of :
In-depth look at the intermediate topics of content writing and their creative applications
Creating & Implementing Google Analytics
Understanding & Analyzing Metrics and Reports
Be aware of ways to prevent spam
Work on Google Adwords
Creating email campaigns with tools like MailChimp
Level : Advanced
It consists of :
In-depth look at some more advanced topics in content writing and their creative applications
Website A/B Testing
A/B Testing of mailers
Social Media Marketing
Facebook marketing (Both Organic & Paid)
Twitter, LinkedIn & Instagram Marketing
Quora, Pinterest & Google Plus Marketing
Who is this cohort for?
Check if this cohort matches your interest
Any student with a (10+2) or bachelor s degree seeking a career in Digital Marketing can apply.
Junior digital marketers who want to keep up with industry standards and brush up on their skills.
Technical digital marketing professionals who want to take advantage of data analytics to grow in their career.
Content Strategist or HR professionals looking to make the transition to Digital Marketing industry.
Career opportunities in Digital Marketing
Explore upmarket career oppurtunities in Digital Marketing after completing the cohort.
Recent studies show that Indians spend 4 to 5 hours online each day. Hiring trends of various companies indicate a growing need for digital marketing professionals. All these statistics indicate that digital marketing is a lucrative career choice.
Upon completion of the cohort, you will receive more opportunities as your data analysis skills, SEO & SEM skills, and content marketing skills improve.
More than 5000 companies are recruiting for Digital Marketer positions.
Gaining confidence through practical assignments that are market-relevant & latest technology-driven
Getting hands-on training, guidance & feedback from the real industry PROs
Improved communication skills & work ethic by working in a team
Networking & career opportunities in the community
Regularly conducted free webinars to address all career-related issues
Certified in digital marketing, but don t know how to apply those techniques in real scenarios
Having trouble maintaining consistent branding
Facing problem to generate traffic and attract leads
Being challenged to maintain a website & create the right content using the latest tools
Unable to measure the marketing ROI
Join LIDI and become the industry efficient digital marketer you were meant to be
Experience the ins and outs of the industry in real-time
Method that is relevant to industry
Data-driven approaches to solving real-time business problems
Mentorship and guidance
Full support in the execution of projects from start to finish by industry leaders & subject matter experts
Hands on commercial experience
Practice writing different types of content and using online tools to streamline your workflow
Chances to network
Join a growing community of budding but talented peers led by alumni and experts and become a team player
Our cohort is based on four fundamental principles
What makes this cohort different? Find out yourself